Or, trying to be your own advertising agency: No matter how good you, or your friend of a friend is at producing marketing materials with a word processor, you're at a serious disadvantage in business if you don't spring for a good graphic designer who knows how to make your business cards, letterhead, brochures, and advertising look professional.

So how do you find one whose fees won't require you to sell your possessions on e-Bay? Most large advertising agencies charge a retainer fee, just like attorneys, but we charge by the hour, or by the project. Your choice! This allows you to buy and build your marketing piece by piece as the need occurs. 

To help you get started on your marketing plans think of a pyramid shape. At the top you need to start with a business card. Business cards should have the company logo and all the contact information.

On the next tier you need to have a letterhead to communicate with your customers and vendors. Next to this you should have a brochure that explains your company's products and the benefits of using your company.

After that you may want a product catalog if you have more than one product. Next to this is space advertising. This space could be newspapers, fliers, radio, television, magazines, or trade journals. Following this you may want to start thinking more global by establishing a web-site with e-commerce capabilities.

We hope this has been of help in marketing your business and that you contact us to perform any of these steps to make your business look professional and be successful.